p2p news / p2pnet: SunnComm’s Mediamax was one of the DMR (digital media restriction) applications featured in the Sony BMG rootkit spyware DRM horror show.

DMR is otherwise known as DRM (digital rights management) and it can’t work by virtue of the simple fact that anything which can be seen or heard can be copied by one digital or analog means or another.

Nonetheless, a number of companies continue to survive by touting so-called copyright protection applications.

Now SunnComm rival Macrovision boasts its, “analog content protection technology” (ACP) has been, “included as a requirement in the specification for the content protection technology for next-generation optical media content such as Blu-ray and HD-DVD by the Advanced Access Content System Licensing Administrator (AACS LA),” says macsimumnews.com.

Could the fact SunnComm is out in the cold be linked to the Sony BMG farce, one wonders?

Be that as it may, with Macrovision DMR, “movie studios and consumer electronics companies will be able to protect content on next-generation optical discs from analog piracy and consumers will be able to enjoy the enhanced quality of these next-generation formats,” says the post.

Also See:
DRM horror show – Sony BMG spyware settlement, May 23, 2006
macsimumnews.com – Macrovision’s ACP tech chosen for next-gen DVDs, May 25, 2006

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