Web media are favourites
p2p news / p2pnet: Web media are favourites at work, and number two at home, says the Online Publishers Association.
Researchers went into respondents’ homes and workplaces, “and had a handheld computer, every 15 seconds registering their media consumption and life activities,” OPA president Pam Horan told OPA member CNET News.
“Not surprisingly, newspaper use peaked in the morning; that print media was consumed by 17 percent of the subjects between 8 a.m. and 11 a.m, says the story.
Was the survey conducted for academic purposes? It, “also used census data to determine the spending habits of its 350 monitored subjects,” states CNET. “Web dominant consumers’ retail spending averaged $26,450, while the TV-dominant group’s spending averaged $21,401.
“Yet, studies have shown that only about 8 percent of advertising goes to the Internet, Horan said.”
She believes, “research studies are attracting the attention of advertisers and media buyers and may result in a faster shift in advertising dollars to match the actual statistics of consumer media usage,” adds the story.
Digg this story.
Also See:
CNET News – Study: Web is the No. 1 media, June 5, 2006
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