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Another Sony DRM attempt

p2p news / p2pnet: “Hey, you guys over in Corporate Dreamland, if you can see something or hear it, you can copy it.

“Period. End of sentence. Finito. Full stop.

“And when we’ve paid good money to buy something, we own it. So enough with the DRM.”

That’s message consumers have been sending since the first time the Big Four Organized music labels tried, and immediately failed, to add Digital Rights Restrictions to ‘product’.

Now Sony Corp is apparently trying it on with a DRM effort through which its hand-held games consoles would, verify a disc as legitimate, register the disc to that particular game console, then wipe out verification data so the disc would be rendered unreadable in other PlayStations, says the Los Angeles Times.

In one debacle after another, Warner Music, Vivendi Universal, EMI and Sony BMG have released so-called copy protected product, the culmination of their ignomy coming when the latter crassly tried to sneak music CDs loaded with spyware onto customers’ computers. It wasn’t only an insult to the people who keep the company fat and happy, it actually endangered the integrity of their systems.

And speaking of contempt for customers, no company has expressed (and continues to express) it more adequately than Apple with its so-called FairPlay iTunes DRM downloads, for which it has the effrontery to charge $1 and more and which, amazingly, some people willingly pay.

iTunes marks are very much in the minority. But still ….

Nor are the labels alone. Hollywood had hopes Blue-Ray and HD DVD would be part of the answer and as Heise Security revealed, “For fear of piracy, Hollywood had the developers install a cornucopia of copy prevention mechanisms on them”.

But sadly, the long security chain has a giant hole which ultimately meant not merely cracked, but totally trashed DRM.

Meanwhile, not content with its terrible music spyware phk-up, Sony Corp is to the fore in the games world as well with technology that would, prevent its PlayStation consoles from playing used, rented or borrowed video games – raising questions about whether the electronics and entertainment giant may attempt to redefine what it means to own something in the digital age, says the LA Times.

It had, of course, already tried to do that with its hidden spyware. Now, speculation over Sony’s plans has sparked a furor online as game fans and consumer advocates fret that the company may incorporate it into the upcoming PlayStation 3 console, due to hit stores this fall, says the story. They worry that it would wipe out the $1-billion-a-year market for used games and could even prevent someone from playing their games at a friend’s house.

Game industry analyst Michael Pachter is quoted as saying he thinks Sony probably might not tighten software locks on PlayStation 3 games, instead using bolstered copy protection on other forms of entertainment downloaded to the console over the Internet.

“Maybe they’ll copy protect movies or music downloads,” he said, according to the story.

The new Sony DRM attempt, illustrates the changing nature of ownership as millions of people accumulate vast collections of digital entertainment, the LA Times, states, continuing:

Few people realize that when they buy software, music or movies, they are actually buying a license to use, listen or watch. That’s why it violates copyright laws for people to sell copies of their music collection.

Really?

Sony’s latest DRM idea also threatens another industry resales, says the LA Times, adding:

Used-game sales are a growing source of irritation for game publishers, which receive no proceeds from the resale of games. Executives privately complain that cheaper secondhand games are available for sale shortly after a new game’s release; publishers, which give retailers marketing money to promote games, end up competing with discounted versions of their own titles.

Stay tuned.

Digg this.

Also See:
Los Angeles TimesFuror Over Sony Patent, July 10, 2006
giant holeBlu-ray, HD DVD DRM busted, July 8, 2006


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8 Responses to “Another Sony DRM attempt”

  1. Reader's Write Says:

    We really should encourage them and keep feeding them rope. And then yank it really hard when they inevitably screw up.

    “iTunes marks are very much in the minority” made me larf! Anyone who buys expensive, low-quality music infected with DRM from iTMS is stupid. m’kay?

  2. Reader's Write Says:

    “…its hand-held games consoles would, “verify a disc as legitimate, register the disc to that particular game console, then wipe out verification data so the disc would be rendered unreadable in other PlayStations,”

    Brilliant.
    If they want to stop selling games…

  3. Reader's Write Says:

    I completely fail to understand why ANYONE ANYWHERE would trust any Sony product at all. They have proven that their corporation will go to extreme lengths to villify their own customers by using poorly executed DRM schemes. It has been in the mainscream media. It has resulted in class action lawsuits. It has resulted in court rulings against them. It has been splashed over the internet. And yet people still pay hard won buck$ to help them make the bottom line fat and healthy.

    When will people get it? BOYCOTT BOYCOTT BOYCOTT BOYCOTT BOYCOTT BOYCOTT BOYCOTT BOYCOTT BOYCOTT BOYCOTT BOYCOTT BOYCOTT BOYCOTT BOYCOTT BOYCOTT

  4. Reader's Write Says:

    You’re preaching to the choir on this one. I completely agree. Sony is head of the list on the do not buy because of their past actions. Even if the industry does finally wake up and meet the customer demands to bring them back to the stores, Sony won’t be one I will be buying from until the heads roll that are responsible for their ill-convinced plots.

    Sony will have to show it’s self as being a different animal than it is now. I don’t want not only Sony media but neither do I want their tvs, players, and other electronic equipment as a result of not being able to trust their methods of business. While a chance is stood to discover the hokey-pokey in computer programming on a pc, most stand absolutely no chance with hardware programming in electronics.

  5. Reader's Write Says:

    I do so hate registering for things.

    http://www.journalstar.com/articles/2006/07/10/business/doc44b2d1df778d1843923214.txt

  6. Reader's Write Says:

    I thought I heard something about this at E3, Guardian Gamer blog nails it:

    http://blogs.guardian.co.uk/games/archives/2005/11/15/sonys_clampdown_on_secondhand_games_updated.html

    From TFA:
    “I would like to clarify that this is false speculation and that PlayStation 3 software will not be copy protected to a single machine but will be playable on any PlayStation 3 console.”

  7. Reader's Write Says:

    B, bu, but, pl… PLAYSTATIONNNNN…….

    WHAHHHHHHH!!!!!!!!!!!!

  8. Reader's Write Says:

    This stupidity of Sony is simply the noise of a decrepid out dated company on its death bed. Sony is washed up.

    Please die quickly because the smell of your flesh and crap in your pants is making us all sick. You won’t be missed, so go somewhere now and quietly die alone.

    Cheers

    Veronica
    xxx

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