Kazaa’s call to action
Kazaa used to be cool. Then Nikki Hemming bought it – or, rather, she bought Kazaa Media Desktop (KMD). Now it’s in bed with Altnet and Brilliant Digital Entertainment.
Under Hemming’s guidance, it’s lost its popularity with the masses and is now charging hard to become ‘legitimate’ so it can join the Korporate Klan.
On the heels of its
Bollywood announcement, not to speak of its decision to try to get licensing money from spoofers, Sharman is now going offline to launch an advertising campaign as another prong in its bid to get the entertainment industry to take it seriously as a potential partner, rather than a piracy facilitator.
On November 19, it will launch an ad-based "call to action to peer to peer (software) users to communicate the message that, given the chance, users will pay a fair price for movies, music and games from P2P networks," says John Borland in a CNET News.com report here.
"Sharman and Altnet have also been working though a trade association they started, the Distributed Computing Industry Alliance, to try to create a forum where entertainment companies, Internet service providers and file-swapping companies can agree on business models that serve all three interests," he writes.
"To date, that group has found it difficult to attract other parties into serious discussions, however."
March 23rd, 2004 at 12:28 am
“given the chance, users will pay a fair price for movies, music and games from P2P networks,”
Are you sirious. Nobody wants to pay for stuff when you can have it free. If kazaa goes down another program will start right up. It happened when napster was shut down and it will happen again if it needs to. Its the same as giving away money when you pay for stuff you can have for free. Screw you Nikki Hemming