p2pnet.net News:- Nonsense (sorry, Adsense) ads have generated an eye-popping, mind-boggling $15.7 billion in revenue for Google and its partners since 2001, says the Associated Press.

And yet Google nickels and dimes, relatively speaking, sites such as p2pnet out of money it owes them for displaying the ads.

Google’s excuse is the sites defrauded it out of payments by creating phony clicks.

It’s an outrageous and completely false allegation as far as p2pnet is concerned and one wonders how many other small financially challenged and therefore-unable-to-sue-Google sites there are.

However, Lane’s Gifts and Collectibles apparently doesn’t have that problem and last year filed a lawsuit saying Google had been “improperly billing advertisers for bogus sales leads triggered by swindlers and mischief makers who repeatedly click on the commercial messages with no intention of buying anything,” says the Associated Press.

It goes on, “Google has long maintained that its computer programs and engineers are highly effective at weeding out click fraud,” a thesis New York University professor Alexander Tuzhilin, “generally supported”.

Moreover, Google engineers think it “great fun” to try and get ahead of click fraud, said Google ceo Eric Schmidt recently.

Tuzhilin had compiled a, “47-page analysis of Google’s fraud-fighting defenses as part of a proposed $90 million class-action settlement that will be considered for final approval in a two-day hearing scheduled to begin Monday in an Arkansas state court,” but in it, conceded he hadn’t gathered enough hard data, “to arrive at any definitive conclusions beyond any reasonable doubt,” the story states.

“Other studies by outsiders have asserted click fraud is far more costly for advertisers than Google and Yahoo Inc., the owner of the Web’s second largest marketing network, are letting on,” says AP.

Also See:
Associated Press - Court report analyzes Google’s efforts to fight click fraud, July 21, 2006
nickels and dimes - Google, p2pnet: Adsense saga, June 16, 2006
great fun - Google on ‘click fraud’, July 17, 2006

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This entry was posted on Monday, July 24th, 2006 at 3:49 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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