EA ‘Tales Runner’ in China
p2pnet.net News:- Electronic Arts says it’s licensed its first online game for distribution in China.
Electronic Arts’ Chinese partner, Guangdong Tian Yue Network Technology Development, will offer the fantasy-themed game Tales Runner in China under license from South Korea’s Nowcom.
Electronic Arts and partner Guangdong Tian Yue will, “bring a stable of casual online games grouped under the ‘Pogo’ name to the Chinese market,” says Reuters, pointing out it’s the second such announcement this month and going on that it comes, "nearly two years after Electronic Arts entered China with a flourish, disclosing plans to make China its global center for online game development with a 500-person studio that would help it generate $1 billion in Asian revenue by 2010.”
EA and other foreign game publishers, “have found it rough going in China, despite the market’s rapid growth and potential, due to government policies that favor home-grown players like market leaders NetEase.com, Shanda Interactive Games and The9,” says the story.
Also See:
Reuters – EA to offer second online game title in China, July 26, 2006.
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