p2pnet.net News:- CBS TV hopes to use Bluetooth to blast advertising at mobiles.

Billboards in New York City’s Grand Central Station, “will feature an invitation for commuters with compatible mobile devices to link up with the advertisements,” says E-Commerce News.

Cellphone users whi get sucked in will get downloads of clips from four shows debuting as part of the network’s fall lineup.

“Once they download and view them, users can either save the clips to view again or send them to friends,” says the story.

Being able to advertise on a cell phone, “provides endless opportunities for out-of-home advertisers to extend their message,” Jodi Senese, executive VP of marketing for CBS Outdoor, is quoted as saying.

CBS said Blue-vertising, “is a way to get more value out of its outdoor billboard advertising and reach a somewhat captive audience in the form of commuters moving through one of the busiest railroad and subway stations in the country”.

Also See:
E-Commerce News – CBS to Use Bluetooth to Beam TV Clips to Passersby, August 25, 2006